Digital Transformation & Product Leader
Product Strategy & End-to-End Delivery
From vision to customer outcomes
Many organizations don’t struggle to generate ideas. They struggle to turn strategy into a coherent, end-to-end product experience—and to do it consistently across teams, platforms, and channels.
This track focuses on connecting product vision, customer journey, operating model, and delivery execution into one continuous system—so teams aren’t just shipping features, but building products that deliver real outcomes for customers and the business.
My Approach:
-
Start with customer and business outcomes, not just backlogs
-
Clarify product boundaries, ownership, and decision rights
-
Translate strategy into roadmaps that reflect reality, not wishful thinking
-
Align UX, engineering, data, and operations around one product narrative
-
Design the full journey from idea → delivery → adoption, not just release plans
Case Study 1: Reframing digital banking around customer journeys (Retail Banking)
A large retail bank had multiple digital initiatives underway, but customers experienced them as fragmented and inconsistent. Each team was delivering features, but no one owned the end-to-end customer journey.
Case Study 2: Connecting product vision to execution in a complex airline ecosystem
A major airline was modernizing multiple customer and operations platforms at the same time—booking, check-in, loyalty, operations, and disruption management. Strategy existed, but execution was fragmented across vendors and internal teams.
What typically changes as a result
-
From feature delivery → product outcomes
-
From siloed roadmaps → integrated product strategy
-
From local optimization → end-to-end journey ownership
-
From strategy decks → execution systems